As a business owner or operator in Dallas, TX, online marketing and search engine optimization isn’t always the primary concern, particularly if you are in an industry that doesn’t usually specialize in having an online presence. If your company does not currently have an online presence and you are looking to increase your revenue and customer base, you need to talk to one of the best SEO companies in Dallas. There is enormous potential to grow your business through digital marketing and search engine optimization. Most if not all of your competitors will already be striving towards increasing their google rankings and online brand awareness. To help you get started, hire an SEO specialist, they can guide and coach you while they optimize your website for search engines.
The best SEO companies in Dallas aim to help you to grow and manage their online presence and SEO, while you do what you do best, run your business. Most SEO companies will use a mixture of strategies to improve your SEO. Common strategies that SEO companies use are improving your website’s speed, making it more user-friendly and growing your domain authority through linking tactics.
● Improve Website Speed and User-Friendliness
● Domain Authority
Improve Website Speed and User-Friendliness
Website speed is crucial to Google’s ranking decisions. As a lot of website traffic comes from mobiles in today’s age, your website needs to have high-speed for both mobile and PC devices. Google wants the site to load in less than 3 seconds and if it doesn’t, the user experience is less enjoyable, lowering your Google ranking. Keeping load time under 3 seconds is extremely difficult if your content is not fully optimized.
The best SEO companies in Dallas will optimize the content on your page for maximum impact. They do a full analysis of your competitors and ensure the content and structure is better than any other site. They optimize all SEO tags, header tags, content length, and image size to ensure a user-friendly website and decrease the bounce rate.
Domain Authority
Even if you implement all of the best SEO strategies, sometimes your pages won’t end up on the first page of Google. The search engines algorithm incorporates over 200 factors when it determines its ranking order, so its extremely difficult to optimize your website for all 200 factors, especially by yourself. The best SEO companies in Dallas can audit your site and see which of these factors are impacting your SEO health the most.
One of the search engines most important factors is Domain Authority, domain authority ranks pages from 1 to 100 on their ability to rank on search engine results. The higher your domain authority, the higher you rank on Google. To improve your domain score you need to increase the number of inbound links back to your site from high-quality sources. Google uses DA to make sure your content is relevant to the query searched and if your DA is high, they will boost your ranking.